Monday 7/17 From Siwei's desk:

Hi there, I have a favor to ask you. I'm thinking about sharing a bit about my learning notes on marketing automation (using Pardot) and Google Adwords (along with other lead generation methods). I wonder what would be interest to you? What brought you to my site and what are you hoping to get out of? Share your feedback with me at siweidodge@gmail.com. I read every message from you. 

Thanks,
​-Siwei

P.S. July's blog post is coming soon, hang on tight! 

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You will hear from me about marketing analytics, personal development and random shower thoughts, about 1-2 times a month.   

Follow the DATA ( not trends), Make better decisions.

For SaaS, web/mobile based companies, eCommerce businesses with over $1 million in annual revenue

Conversion Research

Marketing without data is like driving blind--your gut feeling only gets you this far.

Understanding your customers comes from juicy data, and I’m gonna help you get it.

Messaging/Content

If you want somebody to fulfill your vision with pretty marketing materials, there are plenty agencies that can help you. Not me.

I don't design images or logos, nor I create content based on somebody's subjective opinion. I follow the data.

Marketing & Sales Channel Optimization

Not all channels are created equal. You can have many ad campaigns on Google AdWords, Facebook, LinkedIn, Twitter...

But do you keep track of every campaign and the amount of conversions and revenue you're getting from each channel?

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