Every once in a while, someone comes to me and says something like this: "Siwei, I've got to figure out how my marketing campaigns are doing. I created a Google Analytics account, I've never done it before and I've got just a few days to get everything straightens out for this big Facebook/Google Ads promotion.Can you help me? Can you set everything up for me. Can you do it today? Can you, huh? Can you? Huh? Huh?"
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“I don’t have a ctrl key on my keyboard because I’m always in control.”
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Most articles talk about dealing with the emotion of FEELING overwhelmed.
My unscientific observation is that people who ALWAYS feel overwhelmed:
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For the first time, I have been interviewing people who applied for our digital marketing position.