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I don’t vote. Nor do I care about politics. But let’s talk about Hillary Clinton for a minute. Simply because her digital campaign is an inspiration.
It’s a tradition that presidential candidates spend big bucks on advertising. As marketing evolved into the digital era the presidential campaign followed. Let me point out some of the takeaways on how Hillary Clinton’s digital campaign plays out and how you can apply them to your business.
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Another 5.6 million subscribers in the last three months, expanding to 130+ countries, Netflix is unstoppable. I never had cable, but I have been a loyal customer of Netflix for years. That got me thinking: how many businesses are in this position? Just think how many new shows are canceled mid-season on cable networks because they don't have enough viewers. Netflix, on the other hand, releases the whole season at once, never worried about viewership. |
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