I love a good story. Don’t you?
A funny family story told by your favorite uncle, a stupid and hilarious story shared by your drunk college roommate.
Steve Jobs didn’t sell millions of iPods by announcing all the technical features.
It’s the same reason that you can’t put down Harry Potter; you can’t wait to watch the new season of Orange is the New Black.
Everyone loves a good story.
You want your message to stick? Tell a story.