* This article is originally published on Democrat & Chronicle, a USA Today network.
I love reading books. I always ask people what business books they would recommend. And I used to brag about how many books I’ve read. Probably after hearing my “I’ve read so many books” speech for the millionth time, a friend responded, “Good for you. What did you do then?”
A while ago, a business owner sought me out for a consulting gig.
Basically, he had already decided to do business with me before we even met.
Can you imagine a better gig than this? But, I bombed it… I successfully talked him out of it…
Here’s what happened:
I knew I could help bring his business to the next level, so I tried very hard to tell him what he should do.
I knew I was right and I got very frustrated when he didn’t listen.
End of the story.
Since then, I’ve wondered “Why didn’t he just listen to me when I could objectively solve his problems?"