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I was once hired as a freelance consultant by a small business to look at their marketing with the eyes of someone far outside their cramped culture.
The CEO told me that “it’s just not working.”
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2020 has marked a turning point for many. We’re witnessing a pandemic, business closures, and record unemployment rate.
Here’s a question I hear most often, in various plaintive forms, from fellow marketers. How to prove your (and the marketing function) value when research has shown that 80% CEOs are unimpressed by their own marketers because they’re so out of touch with the financial realities of the company? (Source: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/) OK, reality TV doesn’t make ANY sense.
“Love is Blind” is by far the corniest and most cringe show on Netflix. It’s unrealistic and so stupid.... ...I’ll take another season please. Strange times we’re in.
COVID-19 is throwing everything into chaos. In NYS, Governor Cuomo announced that non-essential businesses will be closed starting Sunday 3/22 night at 8 p.m. Here’s a story I haven’t shared before. I’m not sharing it to shame anyone, but to be candid about what happened and reflect on the lessons on decision making.
Over a year ago, we hired a consultant to help us choose a new billing system. When the new software was finally chosen and implemented after 9 months, there was one problem. |
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