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It’s not a coincidence that I’m writing this review at the end of January, after the new year's supposed fresh start.
Mainly because there is not much else to do in a very cold, snowy, bleak time of year. With a foot of snow or two drifting down, the safest place is home. I wish I could just turn my mind off and hibernate until March, like the chipmunks in my backyard. Anyway, my 2021 was better than 2020 in many ways. Not worth bragging, but it’s something.
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It’s almost the end of 2021. I wanted to put up 10 blog posts throughout the year. As I’m going through piles of drafts sitting in my Google Drive, I now still have 9 to go…(Yep, embarrassing enough, I only published one thus far.)
If you’re in business, you’ve got churn problems.
They are front-loaded into the game. Long term clients flake out, lost clients turn into bad news spreaders, and things can just go south without warning. I was once hired as a freelance consultant by a small business to look at their marketing with the eyes of someone far outside their cramped culture.
The CEO told me that “it’s just not working.” 2020 has marked a turning point for many. We’re witnessing a pandemic, business closures, and record unemployment rate.
Here’s a question I hear most often, in various plaintive forms, from fellow marketers. How to prove your (and the marketing function) value when research has shown that 80% CEOs are unimpressed by their own marketers because they’re so out of touch with the financial realities of the company? (Source: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/) |
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