This article is originally published on Democrat & Chronicle
photo credit: Startup Stock Photos
A while ago, a business owner sought me out for a consulting gig.
Basically, he had already decided to do business with me before we even met.
Can you imagine a better gig than this? But, I bombed it… I successfully talked him out of it…
Here’s what happened:
I knew I could help bring his business to the next level, so I tried very hard to tell him what he should do.
I knew I was right and I got very frustrated when he didn’t listen.
End of the story.
Since then, I’ve wondered “Why didn’t he just listen to me when I could objectively solve his problems?"
I love a good story. Don’t you?
A funny family story told by your favorite uncle, a stupid and hilarious story shared by your drunk college roommate.
Steve Jobs didn’t sell millions of iPods by announcing all the technical features.
It’s the same reason that you can’t put down Harry Potter; you can’t wait to watch the new season of Orange is the New Black.
Everyone loves a good story.
You want your message to stick? Tell a story.