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2020 has marked a turning point for many. We’re witnessing a pandemic, business closures, and record unemployment rate.
Here’s a question I hear most often, in various plaintive forms, from fellow marketers. How to prove your (and the marketing function) value when research has shown that 80% CEOs are unimpressed by their own marketers because they’re so out of touch with the financial realities of the company? (Source: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/)
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 Let’s forget about this year’s presidential campaign because I’ve run out of popcorn.
And let’s pretend it’s the year 2007 and you’re managing Obama’s campaign. He asks you to help him gain greater support online and you are thinking about using one of the following:
This article is originally published on Democrat & Chronicle, a USA Today network  Image Credit: https://unsplash.com/search/shop?photo=ycVFts5Ma4s You ever have so much to do you decide to take a nap?
--Jim Gaffigan, comedian  Image credit: https://pixabay.com/en/leather-denim-blue-jeans-jeans-1516000/ This article is originally published on Democrat & Chronicle, a USA Today network If I hear one more time a social media “expert” saying “It’s the engagement that matters. People just want to join the conversation”, I will vomit.
“Social media marketing” has become a buzzword. More businesses jump onto the bandwagon because they’re afraid of “missing out”. But really, it rarely works, nor pays for itself. |
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