This article is originally published on Democrat & Chronicle, a USA Today network
I was on the panel last Friday at the Tech Startup Expo, approached by business owners and tech company founders who were eager to get more publicity about their business.
Listening to pitches for 45+ minutes straight is brutal. Trying to remember all the people and what their business is about is even harder.
I love a good story. Don’t you?
A funny family story told by your favorite uncle, a stupid and hilarious story shared by your drunk college roommate.
Steve Jobs didn’t sell millions of iPods by announcing all the technical features.
It’s the same reason that you can’t put down Harry Potter; you can’t wait to watch the new season of Orange is the New Black.
Everyone loves a good story.
You want your message to stick? Tell a story.