Does Your Google Analytics Spark Joy?

Every once in a while, someone comes to me and says something like this: "Siwei, I've got to figure out how my marketing campaigns are doing. I created a Google Analytics account, I've never done it before and I've got just a few days to get everything straightens out for this big Facebook/Google Ads promotion.Can you help me? Can you set everything up for me. Can you do it today? Can you, huh? Can you? Huh? Huh?"

The answer is yes, sort of. At least, I can give you a  "qualified yes" to such a question.

Anyways, if you ask how important is it to use data in anyone’s marketing, the answer is pretty much always “very important”. Many claim they are effectively using analytics to influence decisions or drive action. Yet...

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When was the last time you opened Google Analytics, if ever?
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Google Analytics is a powerful tool, it tells you how your website or campaigns are performing. 

If you want to find out which channel drives most of your business, you can look at channel segments and traffic sources. 

If you want to figure out if your online store visitors are sticking around, you can check bounce rate. 

If you want to understand which part of the funnel is underperforming, you can set up goals. 

Finally, after 4 hours of cruising around...

Local Business Owner Attempts Suicide
After Realizing He'll Never
Make Sense of Google Analytics ​

​Look, it’s not just you
​

​“As a business owner who is new to tracking and reporting of my own website I was overwhelmed by Google Analytics and was lost as to where to start.”

​“I want to know what the data I should be focusing on without having to study Google Analytics for ages...” 

“I am really tech savvy, but my team is not. My UX team can’t quickly figure out how to use it to fix website responsiveness.” 

Indeed. When it comes to digital marketing analytics, there is a LOT to digest.

There are hundreds of metrics you can track and thousands of ways to analyze them.

Implementing Google Analytics starts to feel overwhelming when you want to start tracking what matters: events, goals, and transactions.
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There’s never enough time to get tracking and reporting set up the right way.

It doesn’t have to be like this.

Is your primary goal for analytics to improve the effectiveness, optimize spend, or increase revenue in 2019? 

Do you struggle to integrate the data you need as data continues to grow? 

Feel free to email me at SiweiDodge@gmail.com and tell me about your challenges with Google Analytics. I read all of your emails.