I love a good story. Don’t you?
A funny family story told by your favorite uncle, a stupid and hilarious story shared by your drunk college roommate.
Steve Jobs didn’t sell millions of iPods by announcing all the technical features.
It’s the same reason that you can’t put down Harry Potter; you can’t wait to watch the new season of Orange is the New Black.
Everyone loves a good story.
You want your message to stick? Tell a story.
According to Harvard Business Review, the human mind makes sense of things by assembling the bits and pieces of experience into a story. Stories are how we remember; we tend to forget lists and bullet points.
I was a master storyteller when I was a kid, I told my teacher story after story about why I didn’t hand in my homework the whole week and why I encouraged my classmates to do the same. (My teacher seemed to have a very different perspective, though.)
Yet, as much as we love to hear the stories, we are not always good at telling them.
Everybody likes to tell a story. Little children do it effortlessly. Great artists do it with talent and years of practice. Somewhere in between stand you and I.