I had a conversation with my hair dresser one day, it went like this:
Me: "Do you want to have your own hair salon one day?"
My Hair Dresser: "Yeah...I mean, we all thought about it at some point, but I don't want to do the dirty work."
What she actually means is: "I don't want to do the HARD work or A LOT of work."
If you're already started and managing a business, you're probably nodding right now: this girl gets me .
If you're thinking about starting a business but haven't yet, it might intimidate you. If it does, consider it a favor. You're too easily intimated to play the game anyway. The entrepreneur arena has no place for the warmth-seeking fellows. If it doesn't intimidate you, it will help you to navigate the arena, to avoid mistakes made by many.
I don't claim to be an expert who repeats the same thing for 30 years then call it "30-years experience".
So I'm going to set the tone from day one that although there have been billions of things written about success (in business, entrepreneurship, or life in general), I don't think many of them are helpful. In fact, if you blindly follow whatever you have been told--by business schools, by some best-sellers, by meanwell family and friends--you are nowhere close to success.
It's a pity to see many college grads and business owners get caught up in all the business fantasy.
I admit, I fell into those traps in the past. "Experts" yelling about "positive attitude" "business plans" "management", one theory after another, well, many will not work in a real business world.
It seems that many tend to tell warm and fuzzy stories, introduce fantasized business theories. Most of authors have never been in the business arena, never wrestled with real business problems, never struggled to make payrolls, never battled with vendors.
Many have failed to acknowledge how things actually are, instead, they address how things are supposed to be, in a theoretical or perfect world. Gee, I wish things were that cut and dry!
So I decided to use my common sense, learn from my own experiences, and write down what's really working and what is not.
No sugarcoating. Period.
You can count me on that.