If you’re in business, you’ve got churn problems.
They are front-loaded into the game.
Long term clients flake out, lost clients turn into bad news spreaders, and things can just go south without warning.
Most of them, the reason can be boiled down to "promises not kept”.
So the solution is simple - saying what you do and doing what you say.
Like everyone else, I occasionally get myself into a situation where I can't keep a promise.
It drives me crazy when this happens and I’ve learned not to run and hide or ignore it and hope it goes unnoticed.
I admit it, apologize, and make things right.
We know when you and your business become known for absolute reliability, customers and opportunities will flow to you in ever increasing abundance.
Bu… why do used car salesmen always do the opposite?
Game theory has an explanation.
For example, how likely you’re going to negotiate with someone and get yourself a good deal while screwing the other party completely IF:
In the first scenario, if you screw someone over, they don’t have a chance to retaliate, so you’re more incentive to put yourself in a win - loss situation (you win, the other party loses).
BUT, if you expect to interact with the other party again, doing the right thing pays off in the long run.
So, what exactly does this mean in practical terms?
Life is long. An early edge obtained by mistreating people comes back to bite us in the butt in a long-term relationship.
So keep integrity in everything you do. And don’t be a bosshole (who kisses up and kicks down).
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."