As we’re heading to 2020, the holiday downtime is perfect for a little reflection...and a much-needed Reality Check.
I want to share my 2019 year in review and guide myself (and hopefully, you will find it useful) by answering two questions:
Have you ever tried to recall a sent email?
It never really works.
Here’s a rule of thumb: Don’t put anything in an email you wouldn’t want to be repeated on TV tomorrow.
Image Credit: Image by mohamed Hassan from Pixabay
I had a chance to attend a private workshop by Gerald Weinberg a couple years ago through a close friend and mentor of mine.
I had the desire to learn about the topic, had the connection to get me in touch with him, had the money.
But something came up and I never gotta to go. Gerald died a year after.
Every once in a while, someone comes to me and says something like this: "Siwei, I've got to figure out how my marketing campaigns are doing. I created a Google Analytics account, I've never done it before and I've got just a few days to get everything straightens out for this big Facebook/Google Ads promotion.Can you help me? Can you set everything up for me. Can you do it today? Can you, huh? Can you? Huh? Huh?"
Image Credit: pixabay.com
“I don’t have a ctrl key on my keyboard because I’m always in control.”