Wait, Hold Up, Did I Just Watch More Reality TV?

​OK, reality TV doesn’t make ANY sense. 

 “Love is Blind” is by far the corniest and most cringe show on Netflix. It’s unrealistic and so stupid.... 

...I’ll take another season please.  

You sit there, biting your nails and watching Mark blindly ignoring all of Jessica’s red flags for an entire season, and all you can think is...

....#@!$$^%#

I was fascinated by a few things that’s relevant to your business:

Lesson #1: We are NOT rational (though we think we are)

Your average prospect’s daily activities are based on what they believe to be true.

Not facts.  

There’s a HUGE difference. 

In ‘Love is Blind”, you hear Barnett’s brother and friends gently nudging him “Are you sure Amber is the one?”

The answer is obvious why his family and friends were concerned: 

“Unemployed by choice with a $20K student loan, couch-surfing and no home, and a stay at home mom career plan.” (...while she walked away with a house and a husband, we gotta give her some credit.)

But he insists “You don't understand…we have something special." 

As irrational as a belief is, it becomes an unshakable foundation for the thoughts, decisions, and behaviors of people’s minds. 

But you're latching on to whatever “makes sense” to you, rather than go another minute feeling “out of loop”. 
 
It doesn’t matter what you think your prospect/customer’s belief is true or not.

Reality is very subjective.
Think twice before you throw only data and facts at prospects next time. 
 
To sell is human.
 
Lesson #2 Watch what people do, not what they say

We generally under-appreciate behavior as a form of communication. 

Our actions speak louder than words.  

In “Love is Blind”, Jessica told people “I love Mark”, yet, her (after engaged with Mark) constant attempts of going after Barnett revealed otherwise. 

How many times did you say “yes” to whatever your girlfriend said just to make her go away? 

When words and actions don’t match, ALWAYS pay attention to the actions.

But when you do what you say you will do, you gain trust. 
 
And trust is an enormous advantage both personally and professionally. 

What are you communicating to others with your actions?

Something to think about....