Edit this text and tell your site visitors who you are
The Big City
You might have a brilliant website – awesome design, professional copywriting, great offer – and you’ve put a lot of thought and analysis into it. But you are not happy with the results.
Give Your Conversions a Serious Lift By Following The Money Data
You know you can do better. Do You Know…
Why prospects buy the type of products and services you sell?
What’s the end-benefit they’re after?
Why they’re not buying more from you?
Their main concerns, doubts, and hesitations?
What puts them off—which steps in your sales funnel scare people?
Which parts of your website cause the most friction and turn buyers away?
What they’d like to know, but can’t find on your site?
Which mistakes are costing you dearly?
Which parts of your website are actually performing well and should be kept?
We’re going to help you find out. In fact, we’ll tell you exactly what to do to lift your conversions.
Who this is for
Websites that get 25,000+ visits per month (we can deal with less, just takes longer to mine the data).
Businesses that have a proven business model. No conversion miracle is going to help you if people don’t want what you sell. You need help increasing your conversions. Our team of top conversion experts will come in, set up data collection, and gather intelligent data. Once we have the data we need, we’ll dig deep and analyze everything. The end-deliverable: what you’re going to get
We come in, have a long phone call with you to learn all we can about your business, set up all necessary data collection and then dig deep into the analysis. Once we’re done with the analysis, we’ll sum up our finding into an actionable report. The end deliverable is a written report detailing key insights about your customers and your website. It will outline specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page. We present all of our findings over a conference call where we answer all of your questions and can discuss the implementation. What happens after the research has been completed?Once we complete the conversion research, we’ll share all of our findings via written report (pdf document) and discuss it with you over Skype/phone. What follows is up to you. You can take the advice and implement it all yourself. You may need help with the execution. We can: create a new Conversion Optimized Design based on the research and start a Continuous Conversion Optimization program on your site by turning the research into treatments to be tested on your site. We don’t need to concentrate on this phase right now. The main focus is on finding out what should be done in the first place to take your conversions to the next level.
This plan ensures:
Your analytics software is tracking the right stuff; if needed, we will set up funnel tracking and other action tracking.
Heatmap and clickmap tracking set up to know where people click and where they don’t.
Scrollmap tracking installation so we can see how and whether people scroll on your site.
Exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc).
Usability testing with 10 people (who match your ideal customer profile) to discover any and all friction points on your current site – and to see what’s working.
Website analysis against all major conversion frameworks to identify shortcomings.
Competitive analysis: how you stack up against the competition.
Customer surveys (at least 100 people) to understand who they are, why they buy, and how they buy. Customer persona development.
Once you get the report, you’ll have a specific road map to boosting conversions.
Delivery time: up to 40 days (30 days of data collection, up to 10 days of analysis and report writing).