Success Story: Finding Opportunities In A Declining Industry
About Ashley:

Ashley is the CEO of a web design company. Besides her current business, her passion for inline skating and her ambition drove her to start a new business in that industry. She had a great product idea, but had no clue how to find out if there’s a market for it.

Challenge #1:

At the first look, the inline skating market didn’t look promising. She wasn’t sure if there’s any opportunity for her in a declining industry.

Results:

After intensive market research, I helped her discover a profitable niche with increasing demand in this declining industry. And based on the feedback we got from the inline skaters who weren’t satisfied with the gears available in the marketplace, we positioned the new product as the “problem solver”.

Challenge #2:

She wanted external funding to help launch new products. But without any finance background, she found it challenging to even get started with all the numbers. Not to mention it’s challenging to be credible in front of lenders or investors.

Results:

We worked together to help her understand what lenders and investors were looking for and created a financial plan to address those key points. We had all the data to support and validate the new product idea.
Success Story: Winning In An Unfavorable Situation
About Dick:

Dick is a member of my private newsletter, resident of Groveland, NY.

Challenge:

Dick was in a lawsuit with a corporate contractor. The contractor had a Rochester attorney to present his case while Dick represented himself (Dick's not an attorney).

What He Did:

Instead of sitting around and hoping for the best, Dick applied one of the principles I talk about often in my blog posts and private newsletters--taking action. Here's what he did:
It took me many hours to take photos of the job site, do research, get other estimates, plan my presentation before the judge.

Results:

The corporate contractor and his attorney lost the case while Dick won $900 in an unfavorable situation.
I WON the case ($900), representing myself while the contractor had a Rochester attorney to present his case....It was not a pre-planned issue, it just happened and led me into taking ACTION - which I believe your blog promotes to your readers.
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